The Power of Surprise

How Your Brain Secretly Changes Your Beliefs

Nature wired our brains for survival responses and surprise plays a key role. Dr. Rousell is the only author who identifies and maps the consequences of surprise as a catalyst for instant belief formation. Neurological and cognitive research has missed this key factor in how we change, learn, or get stuck. The Power of Surprise: How Your Brain Secretly Changes Your Beliefs is a captivating journey into the evolutionary purpose of beliefs, how they are formed, how they maintain themselves, and why surprise triggers a brief window of spontaneous belief revision. The reader then learns how to trigger surprise strategically to produce healthy and functional belief systems.

Sudden Influence

How Spontaneous Events Change Our Lives

*Preager Press, ABC-Clio. (2007)
* In 60 countries and over 1000 academic institutions
Synopsis: Contrary to conventional wisdom, most of the influences that shape our self-image and world view occur spontaneously, usually outside our conscious awareness, during brief moments of soaring suggestibility. Recent neurological evidence shows how intense emotional events can create entrenched pathways in the brain that subsequently guide later behavior, automatically. Using commonplace examples, anecdotes, and neurological support, Sudden Influence, teaches those interested in self-discovery and psychological foundations, how to recognize these previously mysterious Spontaneous Influence Events (SIEs) that shape us. Once recognized, we may then intervene to maximize potential benefits or minimize potential harmful effects.